Market Opportunity Navigator for Innovators
Master the 3-step Market Opportunity Navigator tool to identify, evaluate, and strategize market opportunities for your innovation.
Master the 3-step Market Opportunity Navigator tool to identify, evaluate, and strategize market opportunities for your innovation.
Discover how to choose the right markets for your innovation with this comprehensive course on the Market Opportunity Navigator. Over six weeks, you'll learn a structured approach to identify, evaluate, and strategize market opportunities, ensuring you maximize the value of your innovation. The course teaches you to apply a three-step framework: broadly searching for opportunities, deeply assessing options, and smartly strategizing to focus on the most promising markets while maintaining agility. You'll learn to generate a set of market opportunities from your core strengths, evaluate their attractiveness, and make informed strategic choices. This course is invaluable for entrepreneurs, innovators, and managers in established companies who need to plan or rethink their strategy. By the end, you'll have the skills to develop strategic marketing plans and commercialization strategies, increasing your chances of success in the competitive business landscape.
4.5
(33 ratings)
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What you'll learn
Generate a comprehensive set of market opportunities based on your core strengths
Evaluate the attractiveness of different market opportunities using a structured approach
Make informed strategic choices to focus on promising markets
Balance focus and flexibility in your business strategy
Develop an open-minded approach to market opportunities and adaptability
Apply a structured decision-making process that facilitates team discussions
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Created by
École Polytechnique Fédérale de Lausanne
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Provided by
Edx
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course introduces the Market Opportunity Navigator, a powerful tool for entrepreneurs and innovators to identify and evaluate market opportunities. The curriculum is divided into five main sections: 1) Introduction to market opportunity challenges, 2) Generating a Market Opportunity Set, 3) Evaluating market opportunities, 4) Designing an Agile Focus Strategy, and 5) Implications and benefits of the tool. Throughout the course, participants learn to apply three worksheets that guide them through the process of decoupling core abilities, identifying different applications for various customer sets, evaluating the potential and challenges of each opportunity, and designing a smart portfolio of backup and growth options. The course emphasizes practical application, enabling participants to make informed strategic choices and balance focus with flexibility in their business approach.
Introduction
Module 1
How to generate your Market Opportunity Set
Module 2
How to evaluate your market opportunities
Module 3
How to design your Agile Focus Strategy
Module 4
Implications and benefits
Module 5
Fee Structure
Instructors
1 Course
Expert in Entrepreneurship and Technology Commercialization
Marc Gruber is a Professor at the École Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair of Entrepreneurship and Technology Commercialization. He also serves as Vice President for Innovation at EPFL and has been recognized as one of the most impactful scholars in entrepreneurship research. His work focuses on innovation, technology commercialization, and strategic management, with significant contributions to understanding how firms identify and exploit market opportunities.
1 Course
Market Strategy Expert and Entrepreneurship Education Pioneer
Sharon Tal has established herself as a leading figure in entrepreneurship education and market strategy for technology startups. After completing her B.Sc. in Industrial Engineering and M.Sc. in Strategic Management at the Technion, she earned her Ph.D. in Technology Entrepreneurship in 2013, conducting research on startup market entry decisions under the co-supervision of Prof. Marc Gruber at EPFL and Prof. Uzi de Haan at Technion. As co-founder and former Executive Director of the Technion Entrepreneurship Center, she developed extensive expertise in technology commercialization and startup development. She later served as a Visiting Scholar at EPFL from 2014 to 2017, where she co-developed the Market Opportunity Navigator with Marc Gruber. This framework helps entrepreneurs systematically identify, evaluate, and prioritize market opportunities for their innovations. Her work combines academic research with practical application, as evidenced by her co-authored book Where to Play and her regular workshops for students and startups. Beyond her academic contributions, she has significant industry experience, having worked as a marketing manager across various industries and as a strategy consultant, including roles at Knowledge Three and BEIC.
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4.5 course rating
33 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.