Launching New Ventures: Entrepreneurship Essentials
Learn key steps in venture creation, from idea to launch, in this comprehensive entrepreneurship course.
Learn key steps in venture creation, from idea to launch, in this comprehensive entrepreneurship course.
Master the essentials of entrepreneurship and new venture creation in this comprehensive course. Develop your entrepreneurial mindset as you learn to identify promising business opportunities, transform ideas into viable venture concepts, and navigate the crucial steps of launching a successful startup. Through engaging lectures, real-world case studies, and insights from successful entrepreneurs, you'll gain practical skills in market analysis, product development, marketing strategies, and fundraising. Explore key topics such as feasibility studies, social media marketing, financial planning, and intellectual property protection. Whether you're a aspiring entrepreneur, business professional, or student, this course provides you with the tools and knowledge to turn your innovative ideas into thriving businesses.
Instructors:
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What you'll learn
Identify and evaluate promising business opportunities
Develop ideas into viable venture concepts
Conduct market research and feasibility studies
Create effective marketing strategies for new ventures
Understand startup financing and fundraising processes
Learn how to protect intellectual property
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a comprehensive introduction to entrepreneurship and new venture creation. It covers the entire process of launching a startup, from identifying business opportunities to developing and marketing products, securing funding, and managing growth. The curriculum includes modules on opportunity identification, feasibility analysis, marketing strategies, financial planning, intellectual property protection, and scaling a business. Through a combination of animated lectures, case studies, and interviews with successful entrepreneurs, students gain practical insights into the challenges and strategies of launching a new venture. The course emphasizes developing an entrepreneurial mindset and provides tools for applying entrepreneurial thinking in various contexts.
Fee Structure
Instructors
1 Course
Expert in Entrepreneurship and Technology Commercialization
Marc Gruber is a Professor at the École Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair of Entrepreneurship and Technology Commercialization. He also serves as Vice President for Innovation at EPFL and has been recognized as one of the most impactful scholars in entrepreneurship research. His work focuses on innovation, technology commercialization, and strategic management, with significant contributions to understanding how firms identify and exploit market opportunities.
2 Courses
Pioneer in Digital Strategy and Innovation Management
Christopher Tucci is currently Founding Dean of NEOM U's College of Business & Innovation and Professor of Digital Strategy & Innovation at Imperial College Business School. After earning multiple degrees from Stanford (BS in Mathematical Sciences, AB in Music, MS in Computer Science) and MIT (SM in Technology & Policy, Ph.D. in Management), he began his career as an industrial computer scientist at Ford Aerospace developing Internet protocols in the 1980s
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Frequently asked questions
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