Marketing Operations Fundamentals
Learn how social media and technology have transformed marketing practices, exploring historical development and modern operations in this foundational course.
Learn how social media and technology have transformed marketing practices, exploring historical development and modern operations in this foundational course.
This comprehensive course examines the evolution of marketing operations in the digital age, with a special focus on how social media has revolutionized business communications and consumer behavior. Students explore the historical development of marketing practices while learning to adapt to contemporary digital landscapes. The course covers essential concepts including marketplace evaluation, technological innovations in marketing, social media strategies, value creation, and targeted marketing approaches. Designed for both current professionals and aspiring marketers, this program provides practical insights into modern marketing operations.
4.6
(10 ratings)
Instructors:
English
English
Powered by
What you'll learn
Evaluate and analyze marketplace dynamics and trends
Understand historical marketing changes and their modern implications
Apply new technologies effectively in marketing operations
Develop social media strategies and value creation techniques
Implement effective market segmentation and targeting approaches
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This comprehensive course explores modern marketing operations, focusing on the impact of digital transformation and social media on traditional marketing practices. Students learn to evaluate marketplaces, understand historical marketing concepts, and apply new technologies to marketing strategies. The curriculum covers key areas including social media marketing, value creation, market segmentation, and promotional strategies. Special emphasis is placed on understanding how technological advances have reshaped marketing operations and consumer behavior.
Fee Structure
Instructor
13 Courses
Marketing Education Expert and Course Developer
Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.6 course rating
10 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.