AI for Digital Marketing Essentials
Learn how to leverage artificial intelligence and generative AI tools to enhance your digital marketing strategies and campaigns.
Learn how to leverage artificial intelligence and generative AI tools to enhance your digital marketing strategies and campaigns.
This comprehensive course explores the intersection of artificial intelligence and digital marketing. Students learn about AI's evolution in marketing, fundamental concepts, and practical applications in retail, entertainment, and customer engagement. The program covers generative AI tools, prompt engineering techniques, and ethical considerations in AI-driven marketing. Through real-world case studies and hands-on practice, participants develop skills to effectively integrate AI into their marketing strategies while maintaining brand consistency and addressing potential risks.
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What you'll learn
Master fundamental concepts of AI in modern marketing
Learn to implement AI tools in digital marketing campaigns
Understand generative AI applications and limitations
Develop effective prompt engineering techniques
Evaluate AI integration strategies for marketing
Navigate ethical considerations in AI-driven marketing
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 2 modules in this course
The course provides a thorough introduction to AI applications in digital marketing, organized into two comprehensive modules. Students explore AI's evolution in marketing and its practical applications across various sectors. The curriculum covers fundamental AI concepts, generative AI tools, and advanced prompt engineering techniques. Special emphasis is placed on ethical considerations, risk management, and strategic integration of AI in marketing campaigns. Real-world case studies demonstrate AI's impact on marketing outcomes and customer engagement.
Introduction to AI in Digital Marketing
Module 1 · 5 Hours to complete
Developing Effective Prompts for AI in Digital Marketing
Module 2 · 5 Hours to complete
Fee Structure
Instructors
3 Courses
Pioneering Digital Education and AI Integration at Universidad Galileo
Dr. Miguel A. Morales-Chan is a distinguished leader in digital education and e-learning at Universidad Galileo, holding multiple key positions including Director of Digital Education, Vice-principal of the Von Neumann Institute, and Project Manager for GalileoX and ProfXXI. With a Ph.D. in Information and Knowledge Engineering from the University of Alcalá de Henares and two master's degrees in educational management and e-learning, Dr. Morales-Chan brings a wealth of expertise to his roles. As the Director of the Digital Education Area and Coordinator of MOOC production for edX at Universidad Galileo, he has spearheaded the creation of over 50 successful MOOCs, attracting more than 1,000,000 student enrollments. His contributions to the field include authoring the book "Discover the Power of ChatGPT in the Classroom: 90 Templates for Creating Effective Prompts for Teaching" and conducting research on MOOCs, Artificial Intelligence in Education, STEAM, and Micro-Credentials. Dr. Morales-Chan's impact extends to course development, where he leads courses on AI applications in digital marketing and marketing strategy at Davidson College and Universidad Galileo, showcasing his commitment to bridging academic knowledge with practical industry applications in the rapidly evolving field of AI and digital education
3 Courses
Visionary Leader in Digital Education and Innovation at Universidad Galileo
Dr. Rocael Hernández-Rizzardini is a multifaceted leader at Universidad Galileo, combining academic expertise with entrepreneurial acumen to drive digital transformation in education. As the Director of GES (Galileo Educational System), he spearheads the university's Digital University initiative, overseeing diverse teams that specialize in learning, marketing, communications, technology, and research. His vision for a "Future University" aims to bridge traditional education with cutting-edge digital approaches. Additionally, as Director of the Von Neumann Institute, Dr. Hernández-Rizzardini focuses on developing innovative online degrees to enhance global educational accessibility. His influence extends beyond academia; as CEO of a corporation in the IT industry, he leverages his extensive project experience across the USA, Canada, Europe, and Latin America to champion purposeful innovation. Dr. Hernández-Rizzardini's work encompasses various international projects, including PROF-XXI, MOOC-MAKER (Erasmus+), and ESVI-AL (ALFA III), demonstrating his commitment to advancing e-learning and accessibility on a global scale. His unique blend of academic insight and business acumen positions him as a key figure in reimagining education for the digital age.
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