Retail Fundamentals: Strategic Business Management
This course is part of Retail and Omnichannel Management.
This comprehensive retail management course from Dartmouth's Tuck School of Business covers four essential components of retail operations. Learn to generate accurate sales forecasts, optimize inventory management, plan product assortments, and make strategic pricing decisions. Through hands-on exercises and simulation tools, participants develop practical skills for addressing real-world retail challenges. Perfect for retail managers, business students, and specialists seeking to enhance their decision-making capabilities.
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What you'll learn
Generate and evaluate accurate sales forecasts using historical data
Optimize inventory management through cost analysis and safety stock planning
Develop effective product assortment strategies considering breadth and depth
Implement strategic pricing decisions including promotions and discounts
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive course focuses on the four fundamental pillars of retail business management. Starting with demand forecasting, students learn techniques for predicting sales patterns and managing uncertainty. The curriculum then covers inventory management principles, including cost optimization and safety stock calculations. In assortment planning, participants explore category management and variety trade-offs. Finally, the course addresses pricing strategies, including promotion planning and price perception. Throughout the program, students use simulation tools to apply concepts to real-world scenarios.
Demand Forecasting
Module 1 · 1 Weeks to complete
Inventory Management
Module 2 · 1 Weeks to complete
Assortment Planning
Module 3 · 1 Weeks to complete
Pricing Decisions
Module 4 · 1 Weeks to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Retail and Omnichannel Management
Instructors
4 Courses
Digital Transformation and Retail Operations Pioneer
Antonio Moreno-Garcia currently serves as the Sicupira Family Associate Professor in the Technology and Operations Management Unit at Harvard Business School, having previously held positions at Northwestern University's Kellogg School of Management. After earning his PhD in Operations and Information Management and MA in Statistics from The Wharton School, along with degrees in Electrical and Industrial Engineering from the Technical University of Catalonia, he has established himself as a leading expert in digital retail transformation. His research portfolio focuses on omnichannel retail integration, studying how new technologies impact service and supply chain strategies, with particular emphasis on the interaction between online and offline retail channels. His groundbreaking work includes studies on inventory availability information sharing, showroom concepts in retail, and the operational value of social media information. As a prolific researcher, he has published extensively in prestigious journals like Management Science and Manufacturing & Service Operations Management, while his work on channel integration and digital transformation has earned significant recognition, including the 2014 POMS Applied Research Challenge award. Through his teaching in MBA, executive, and doctoral programs, he continues to advance understanding of how digital technologies transform retail operations and customer experiences.
Scholar Associate Professor of Operations, Information and Decisions
Santiago Gallino is an Associate Professor at the Operations, Information and Decisions Department of the Wharton School (University of Pennsylvania). Professor Gallino studies both digital transformation and store execution issues in retail. Professor Gallino has researched with and consulted for numerous organizations. His research has won multiple awards and has appeared in journals such as Management Science, Manufacturing & Service Operations Management, Journal of Marketing, Sloan Management Review, and Harvard Business Review. His research has been covered frequently by several media outlets. Before joining Wharton, Professor Gallino worked at the Tuck School of Business at Dartmouth. He holds a PhD in Operations and Information Management and a Master’s in Statistics from the University of Pennsylvania where he was a Fulbright Scholar, an MBA from IAE Business School, and a degree in Electrical Engineering from Universidad de Buenos Aires.
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