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Social Media Evolution: From Web to Mobile

Investigating the evolution of digital communication platforms reveals their profound influence on human interaction, culture, and modern information sharing.

Investigating the evolution of digital communication platforms reveals their profound influence on human interaction, culture, and modern information sharing.

This introductory course traces the evolution of social media from early internet communication to today's mobile-first platforms. It covers key milestones in social media development, differences between Web 2.0 and participatory culture, and the impact of social platforms on communication and society. The course also examines current trends and future directions in social media.

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English

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Social Media Evolution: From Web to Mobile

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

15,201

What you'll learn

  • Map significant milestones in the emergence of social media

  • Differentiate between 'Web 2.0' and participatory culture

  • Understand how users and companies differently utilize social media

  • Analyze early internet social tools like email and newsgroups

  • Explore the impact of blogs and wikis on online publication

  • Examine the rise and influence of major social platforms

Skills you'll gain

Online Communication
Social Media
Web 2.0
Participatory Culture
Mobile Technologies
Digital History

This course includes:

PreRecorded video

Graded assignments, exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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There are 4 modules in this course

This course provides a comprehensive overview of the evolution of social media, from its early internet roots to today's mobile-centric platforms. It covers four main eras: pre-web social tools, Web 2.0 and participatory culture, the rise of major social platforms, and the mobile web. Key topics include the development of email and online communities, the emergence of blogs and wikis, the impact of platforms like Facebook and Twitter, and the shift to mobile-first social media. The course also explores how social media has changed political communication, online identity, and data ownership. By examining historical trends, students will gain insights into current social media dynamics and potential future developments.

Social Media before the Web

Module 1

Web 2.0 and Participatory Culture

Module 2

Social Platforms

Module 3

Social Goes Everywhere: The Mobile Web

Module 4

Fee Structure

Instructors

Gwyneth Peaty
Gwyneth Peaty

4 Courses

Digital Culture and Gothic Studies Scholar at Curtin University

Gwyneth Peaty serves as a Research Fellow in the Centre for Culture and Technology (CCAT) at Curtin University's School of Media, Creative Arts and Social Inquiry, where she specializes in the intersection of technology, popular culture, and Gothic horror. Her academic background includes a BA with First Class Honours in Communication Studies and a PhD in English from the University of Western Australia. Her research expertise spans digital media, popular culture, video games, disability studies, and Gothic horror, with particular focus on representations of monstrosity and the relationship between technology and the body. She currently holds significant roles as the Reviews Editor of the Australasian Journal of Popular Culture and serves as the Australian representative of the Gothic Association of New Zealand and Australia (GANZA). Her scholarly contributions include influential works on zombie narratives, video game ontology, and neo-supernaturalism in Gothic fiction, and she is currently working on a monograph about gargoyles for the University of Wales Press Gothic Literary Studies series.

Tama Leaver
Tama Leaver

3 Courses

Digital Media and Internet Culture Expert at Curtin University

Tama Leaver serves as a Professor of Internet Studies at Curtin University in Perth, Western Australia, where he has established himself as a leading expert in digital media and online culture. His research encompasses various aspects of digital life, including online identity, social media, digital death, infant digital presence, mobile gaming, and media distribution transformations. His scholarly impact is evidenced by highly-cited works such as "Instagram: Visual Social Media Cultures" (2020) and pioneering research on Instagram hashtags and digital methods. He has made significant contributions to understanding digital parenthood and surveillance through works like "Intimate Surveillance: Normalizing Parental Monitoring and Mediation of Infants Online" (2017). His academic excellence has been recognized with multiple teaching awards, including a national Australian Award for Teaching Excellence in the Humanities and the Arts (2012). As a prolific author and researcher, he has published extensively in prestigious journals and authored or co-edited several influential books on digital culture, social media, and gaming. His expertise extends beyond academia as a frequent media commentator on digital culture and technology issues, particularly in areas of platform regulation and social media impact.

Social Media Evolution: From Web to Mobile

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

15,201

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.