Using GenAI for Tailored Customer Emails
Master GenAI tools to create personalized customer emails, boost engagement, and streamline email marketing with AI-powered segmentation and content creation.
Master GenAI tools to create personalized customer emails, boost engagement, and streamline email marketing with AI-powered segmentation and content creation.
This intermediate-level course teaches professionals how to leverage Generative AI (GenAI) tools for crafting personalized customer emails. The curriculum focuses on using AI to segment customers, create distinct personas, and generate tailored email content. Students learn practical techniques for prompt engineering, tool selection, and content optimization. The course combines theoretical knowledge with hands-on practice, enabling marketers to immediately implement AI-powered personalization strategies. Through practical lessons and activities, participants develop transferable skills for enhancing customer engagement and marketing efficiency.
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What you'll learn
Master GenAI tools for crafting personalized customer emails
Develop effective customer segmentation strategies using AI
Create detailed customer personas for targeted communications
Optimize email content using prompt engineering techniques
Implement ethical AI practices in email marketing
Integrate AI tools into existing email marketing workflows
Skills you'll gain
This course includes:
64 Minutes PreRecorded video
3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course equips professionals with essential skills for leveraging Generative AI in email marketing. Students learn to use AI tools for customer segmentation, persona creation, and personalized content generation. The curriculum covers practical applications of GenAI in email marketing, prompt engineering techniques, and ethical considerations. Through hands-on activities and real-world examples, participants develop expertise in crafting tailored customer communications and optimizing email marketing workflows using AI technology.
Course Introduction
Module 1 · 8 Minutes to complete
Uncovering the Power of Generative AI in Email Marketing
Module 2 · 59 Minutes to complete
Mastering GenAI Tools for Unique Customer Personas and Personalized Customer Emails
Module 3 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in AI-Driven Content Creation
Jana Porter is a skilled instructor specializing in the integration of artificial intelligence (AI) into content creation and marketing strategies. She offers a range of courses on Coursera, including Content Creation With Generative AI, Copywriting with ChatGPT: Crafting High-Quality Blog Content, and Social Media Campaigns with AI: From Strategy to Design. These courses are designed to equip learners with the tools and techniques needed to harness AI for effective content development and marketing.With a focus on practical application, Jana’s courses cover essential skills such as designing effective prompts for AI tools, creating engaging blog content, and developing comprehensive social media campaigns. Her expertise helps professionals leverage AI technologies like ChatGPT and Canva to enhance their creative processes and improve customer engagement. Through her teaching, Jana aims to empower individuals and organizations to navigate the evolving landscape of digital content creation effectively.
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Frequently asked questions
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