Introduction to Tech Sales
Master ROI calculation, customer collaboration, and value-based selling in tech sales. Transform your approach to selling technology solutions.
Master ROI calculation, customer collaboration, and value-based selling in tech sales. Transform your approach to selling technology solutions.
Introduction to Tech Sales is a specialized course designed to equip learners with effective tech sales strategies. This intermediate-level program focuses on ROI calculation, customer co-creation, and value-based selling. Led by Jean Barnard, the course emphasizes real-world applications through case studies and practical examples. Students learn to highlight product value, engage in collaborative solution development, and build lasting customer relationships. The course covers essential aspects of modern tech sales, including financial discussions, customer advocacy, and strategic relationship building.
4.5
(17 ratings)
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What you'll learn
Master ROI calculation and articulation for technology products
Develop skills in customer co-creation and solution development
Learn to build value-based customer relationships
Shift sales conversations from price to value proposition
Engage effectively with decision-makers and advocates
Understand technology purchase motivations and buyer needs
Skills you'll gain
This course includes:
55 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
Introduction to Tech Sales is a comprehensive course that provides a deep understanding of tech sales within a B2B environment. The course emphasizes the importance of ROI, co-creation, and thoroughly understanding buyer needs. Through structured lessons, students learn about technology purchase motivations, ROI significance, and customer solution co-creation. The curriculum focuses on transforming traditional sales approaches by emphasizing value creation, customer collaboration, and strategic relationship building.
Introduction to Tech Sales
Module 1 · 13 Minutes to complete
Still a sale (and sales process like any other), the difference is in why companies buy technology
Module 2 · 37 Minutes to complete
Analyze the Concept of ROI
Module 3 · 44 Minutes to complete
How to co-create with your customer and the role of a customer advocate
Module 4 · 56 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expertise in sales training and development.
Jean Barnard is an educator and professional known for his expertise in sales training and development. He offers courses on Coursera that focus on essential skills for sales professionals.
Testimonials
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4.5 course rating
17 ratings
Frequently asked questions
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