How to Develop an Account Strategy
Master effective account management strategies to drive customer success and sustainable business growth.
Master effective account management strategies to drive customer success and sustainable business growth.
Understanding and implementing an effective account strategy is crucial for organizations to focus their resources efficiently, enhance profitability, and ensure long-term customer loyalty. This course equips professionals with the skills to maximize customer value through proactive customer-centric strategies. Learn to build trust, drive tangible results, and implement tailored customer engagement strategies. Perfect for account managers, customer success managers, and business leaders seeking to foster predictable and sustainable business growth.
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What you'll learn
Use core tenets of effective account strategy to build trust and drive results
Maximize customer value through tailored engagement strategies
Set clear customer expectations using milestones
Analyze competitive landscapes and customer needs
Develop strategic account plans
Skills you'll gain
This course includes:
51 Minutes PreRecorded video
3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This course provides a foundational understanding of Account Strategy, defining its essential role in strategic business planning and emphasizing its significance in driving business growth and customer success. The curriculum covers core concepts of account strategy, customer needs analysis, competitive landscape analysis, and strategic goal setting. Students learn to develop customized solutions, identify opportunities, manage risks, and create actionable account plans using data-driven decision-making approaches.
How to Develop an Account Strategy: Introduction
Module 1 · 6 Minutes to complete
Lesson 1: Fundamentals of Account Strategy
Module 2 · 48 Minutes to complete
Lesson 2: Developing and Executing Account Plans
Module 3 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Mastering Account Strategy Development for Business Success
Bentzi Rubin is an educator known for his course "How to Develop an Account Strategy" offered on Coursera. His expertise encompasses strategic planning and account management.
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