Explore how Generative AI transforms PR with practical strategies for content creation, media monitoring, and crisis management.
Explore how Generative AI transforms PR with practical strategies for content creation, media monitoring, and crisis management.
As part of the GenAI Academy, this course explores how Generative Artificial Intelligence (GenAI) is transforming public relations. The course provides practical insights into leveraging GenAI tools for PR tasks, covering content creation, media monitoring, campaign personalization, and crisis management. Through interactive discussions, video demos, and hands-on activities, participants learn to enhance their productivity while addressing ethical concerns. The course is designed for PR professionals, team leads, and managers, focusing on practical applications and responsible implementation of GenAI in daily PR operations. Participants gain hands-on experience with various GenAI tools while learning to navigate ethical considerations and best practices.
Instructors:
English
What you'll learn
Leverage GenAI tools for PR content creation and media monitoring
Streamline workflow processes using AI-powered solutions
Implement GenAI strategies for crisis management and communication
Develop ethical frameworks for AI use in PR
Optimize campaign personalization using GenAI tools
Skills you'll gain
This course includes:
44 Minutes PreRecorded video
1 assignment, 1 peer review
Access on Mobile, Desktop
FullTime access
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There is 1 module in this course
This course introduces PR professionals to the transformative potential of Generative AI in public relations. The curriculum covers essential aspects of implementing GenAI in PR operations, from basic concepts to practical applications. Students learn how to leverage GenAI tools for various PR tasks, including content creation, media monitoring, and crisis management. The course emphasizes both practical skills and ethical considerations, ensuring responsible implementation of GenAI in PR practice.
GenAI for PR Specialists
Module 1 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Microsoft Artificial Intelligence and Generative AI Trainer
With a rich blend of experience and enthusiasm, I thrive as a Microsoft educator and project developer, whether in the realm of E-learning or face-to-face environments. My background in psychology keeps me deeply attuned to people, while my passion for technology, AI, and the digital sphere drives me to embrace new challenges in the realms of training, development, and learning. My ultimate goal is to assist organizations in delivering superior outcomes through the implementation of effective, engaging, and modern training programs. In my journey as a specialist in training, instructional design, and E-learning, I've orchestrated and managed diverse educational projects across various sectors, including technology, engineering, pharmaceuticals, healthcare, academia, public sector, tourism, and hospitality. Whether conducting training sessions in person or virtually via platforms like Teams, Meet, or Zoom, I focus particularly on topics related to technology, with a special emphasis on cloud computing and artificial intelligence. Crafting educational content, be it through authoring or video creation, is a craft I've honed using an array of tools like Vyond, Articulate, Rise, Camtasia, Canva, and more. Moreover, my proficiency extends to managing Learning Management Systems such as Moodle, Canvas, and Learndash, ensuring seamless educational experiences. Over the years, I've collaborated with renowned entities such as the Government of the United States, PPD (Thermo Fisher Scientific), HSBC, Seat (Cupra), and various universities and organizations. From designing online courses on deep learning and digitalization to contributing to talent development initiatives in major corporations, my journey reflects a commitment to fostering knowledge and growth. With keywords like Azure, AI Development, Cognitive Services, Data Analytics, and more, I seamlessly align with the evolving landscape of online course requirements in English, ensuring a transformative educational experience for learners.
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Frequently asked questions
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