Master GenAI tools to enhance marketing analytics, from campaign optimization to customer segmentation. Perfect for marketing analysts.
Master GenAI tools to enhance marketing analytics, from campaign optimization to customer segmentation. Perfect for marketing analysts.
This comprehensive course explores the integration of Generative AI in marketing analytics. Led by Christopher Klaus, it focuses on leveraging GenAI tools to revolutionize marketing functions including campaign optimization, customer segmentation, and sentiment analysis. Through practical demonstrations and hands-on activities, participants learn to implement GenAI solutions while maintaining ethical considerations. The course combines theoretical knowledge with real-world applications, making it ideal for marketing analysts and team leaders seeking to enhance their analytical capabilities and drive innovation in their marketing strategies.
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Instructors:
English
What you'll learn
Master GenAI applications for marketing analytics
Optimize marketing campaigns using AI-driven insights
Implement advanced customer segmentation techniques
Conduct effective sentiment analysis with GenAI tools
Develop responsible AI integration strategies
Skills you'll gain
This course includes:
48 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive exploration of GenAI applications in marketing analytics. Students learn to leverage advanced AI tools for enhancing various marketing functions, from campaign optimization to customer insights. The curriculum covers practical demonstrations using tools like ChatGPT, Google Gemini, and Claude AI for analyzing campaign performance, segmenting customers, and conducting sentiment analysis. Through structured learning and hands-on examples, participants develop skills to integrate GenAI effectively while considering ethical implications and maintaining human oversight.
GenAI for Marketing Analysts: Innovate Marketing Strategies
Module 1 · 2 Hours to complete
Fee Structure
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Instructor
Data Science Innovator Christopher Klaus Drives Technological Transformation Across Industries
Christopher Klaus has established himself as a multifaceted technology leader who combines expertise in data science, analytics, and engineering with visionary leadership across software, government, healthcare, education, and advertising sectors. His comprehensive approach encompasses mastery of cloud platforms including AWS, GCP, and Azure, while pioneering implementations of AI and machine learning solutions that drive strategic growth and operational excellence. As an educator and mentor, Klaus has demonstrated his commitment to fostering innovation through the development of educational programs and scholarly contributions, earning recognition through various honors and awards. His leadership philosophy emphasizes continuous learning and problem-solving, creating environments where teams can thrive while deploying advanced solutions that make lasting impacts across industries. Through his work in data analytics, governance, and engineering, Klaus continues to shape the future of technology while mentoring the next generation of innovators.
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