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GenAI for Marketing Analysis: Analytics Strategy

Master GenAI tools to enhance marketing analytics, from campaign optimization to customer segmentation. Perfect for marketing analysts.

Master GenAI tools to enhance marketing analytics, from campaign optimization to customer segmentation. Perfect for marketing analysts.

This comprehensive course explores the integration of Generative AI in marketing analytics. Led by Christopher Klaus, it focuses on leveraging GenAI tools to revolutionize marketing functions including campaign optimization, customer segmentation, and sentiment analysis. Through practical demonstrations and hands-on activities, participants learn to implement GenAI solutions while maintaining ethical considerations. The course combines theoretical knowledge with real-world applications, making it ideal for marketing analysts and team leaders seeking to enhance their analytical capabilities and drive innovation in their marketing strategies.

1,087 already enrolled

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GenAI for Marketing Analysis: Analytics Strategy

This course includes

2 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Master GenAI applications for marketing analytics

  • Optimize marketing campaigns using AI-driven insights

  • Implement advanced customer segmentation techniques

  • Conduct effective sentiment analysis with GenAI tools

  • Develop responsible AI integration strategies

Skills you'll gain

GenAI
marketing analytics
campaign optimization
customer segmentation
sentiment analysis
data analysis
performance metrics
AI integration

This course includes:

48 Minutes PreRecorded video

1 assignment

Access on Mobile, Tablet, Desktop

FullTime access

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There is 1 module in this course

This course provides a comprehensive exploration of GenAI applications in marketing analytics. Students learn to leverage advanced AI tools for enhancing various marketing functions, from campaign optimization to customer insights. The curriculum covers practical demonstrations using tools like ChatGPT, Google Gemini, and Claude AI for analyzing campaign performance, segmenting customers, and conducting sentiment analysis. Through structured learning and hands-on examples, participants develop skills to integrate GenAI effectively while considering ethical implications and maintaining human oversight.

GenAI for Marketing Analysts: Innovate Marketing Strategies

Module 1 · 2 Hours to complete

Fee Structure

Payment options

Financial Aid

Instructor

Christopher Klaus
Christopher Klaus

1,193 Students

1 Course

Data Science Innovator Christopher Klaus Drives Technological Transformation Across Industries

Christopher Klaus has established himself as a multifaceted technology leader who combines expertise in data science, analytics, and engineering with visionary leadership across software, government, healthcare, education, and advertising sectors. His comprehensive approach encompasses mastery of cloud platforms including AWS, GCP, and Azure, while pioneering implementations of AI and machine learning solutions that drive strategic growth and operational excellence. As an educator and mentor, Klaus has demonstrated his commitment to fostering innovation through the development of educational programs and scholarly contributions, earning recognition through various honors and awards. His leadership philosophy emphasizes continuous learning and problem-solving, creating environments where teams can thrive while deploying advanced solutions that make lasting impacts across industries. Through his work in data analytics, governance, and engineering, Klaus continues to shape the future of technology while mentoring the next generation of innovators.

GenAI for Marketing Analysis: Analytics Strategy

This course includes

2 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

2,435

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.