GenAI for Digital Marketing Specialists
Master GenAI tools and techniques for digital marketing. Learn to optimize content creation, campaign management, and data analysis with AI-powered solutions.
Master GenAI tools and techniques for digital marketing. Learn to optimize content creation, campaign management, and data analysis with AI-powered solutions.
The GenAI Academy presents a specialized course designed for Digital Marketing Specialists, focusing on leveraging Generative Artificial Intelligence (GenAI) in marketing strategies. This comprehensive program equips professionals with essential knowledge and practical skills to effectively integrate GenAI into their marketing projects. The course is tailored for team leaders, managers, and digital marketing specialists looking to enhance productivity and creativity through AI-powered solutions. While no prior AI expertise is required, participants benefit from familiarity with social media platforms and fundamental marketing concepts.
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What you'll learn
Understand the core functions of GenAI in digital marketing
Distinguish GenAI from traditional marketing approaches
Identify GenAI strengths and weaknesses
Review case studies of GenAI in digital marketing
Assess GenAI impact on marketing operations
Address ethical considerations in GenAI usage
Skills you'll gain
This course includes:
23 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in digital marketing. Students discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.
GenAI for Digital Marketing Specialists
Module 1 · 1 Hours to complete
Fee Structure
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Instructor
Generative AI Expert, Data Science Trainer, Google Developer Expert in Machine Learning & Google Women Techmakers Ambassador
Vinita Silaparasetty is an AI expert, author and speaker. She holds an MSc. in Data Science from Newcastle University in the U.K. She specializes in Python, R and Julia for Generative AI, Machine Learning and Deep Learning.
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