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Professor S. Ramesh Kumar brings over 35 years of combined industrial and academic experience to his role at IIM Bangalore, where he specializes in marketing and consumer behavior. His research interests focus on the Branding-Consumer Behavior Interface, Cultural Dimensions in Marketing, and Consumer Behavior-Digital Marketing Interface, with particular emphasis on applying marketing concepts to the Indian context. Kumar has made significant contributions to academic literature, publishing numerous articles and case studies in reputed national and international journals, including the Journal of Integrated Marketing Communication, Journal of Brand Management, and Ivey Business Journal. His co-authored papers on leading Indian brands across categories demonstrate both academic rigor and practical relevance. Kumar has authored eight books on marketing and consumer behavior, and his textbook "Consumer Behavior" has become a standard reference in the field. His teaching excellence was recognized with the ICFAI Best Teacher Award from the Association for Indian Management Schools (AIMS). Before his retirement in June 2022, he served in various leadership positions at IIMB, including Chairperson of PGPEM and the Marketing area, contributing significantly to the institution's academic excellence and reputation in marketing education.