Fundamentals of Product Strategy
Master product strategy: Learn to create, refine & execute winning strategies in 2 hours. For all product leaders.
Master product strategy: Learn to create, refine & execute winning strategies in 2 hours. For all product leaders.
This course equips product leaders with essential skills to develop and implement effective product strategies in today's competitive business landscape. Designed for both aspiring and experienced product managers, the curriculum covers key aspects of strategic product management. Participants will learn to create compelling product visions, set clear objectives, analyze market dynamics, and prioritize strategic options for maximum impact. The course addresses common challenges in product strategy, moving beyond reactive tactics to foster a visionary approach. Through practical tools and processes, learners will gain the ability to align their teams, conduct thorough environmental analyses, and make informed strategic decisions. This course is particularly valuable for product managers, team leaders, and executives who aim to drive market success through strategic product management. By blending theoretical concepts with real-world applications, the course prepares professionals to navigate the complexities of product strategy and make a significant impact in their roles.
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What you'll learn
Create a compelling Vision and Objectives for your product
Analyze your product's environment to fuel your product strategy
Identify, define and prioritize your product's strategic options
Understand the fundamentals of product strategy and its importance
Craft clear goals and actionable objectives to align teams
Conduct thorough market and competitor analysis
Skills you'll gain
This course includes:
69 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to product strategy fundamentals, equipping learners with the tools and processes needed to develop winning product strategies. The curriculum covers key aspects of strategic product management, including creating compelling product visions, setting clear objectives, and analyzing market dynamics. Participants will learn to conduct thorough environmental analyses, covering customers, markets, competitors, technology, and regulations. The course emphasizes the importance of identifying, defining, and prioritizing strategic options to maximize product impact. Through a blend of theoretical concepts and practical applications, learners will develop skills in strategic thinking, market analysis, and decision-making. The course structure guides participants through the entire process of crafting, refining, and implementing a product strategy, preparing them to drive market success and align their teams towards achieving product goals.
Fundamentals of Product Strategy
Module 1 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Product Management Coach
Vipesh Singla is a seasoned product management coach specializing in cloud architecture and agile methodologies. With extensive experience consulting for global enterprises, he collaborates with C-suite executives to develop innovative, end-to-end solutions that align technology with business objectives. His work focuses on empowering organizations to fully embrace cloud technologies and establish Cloud Centers of Excellence (CCoE) that drive scalable architectures and deliver tangible results.In addition to his consulting role, Singla is passionate about sharing his expertise through training programs and workshops. He emphasizes the importance of agile product management frameworks, such as SAFe and Scrum, to enhance team efficiency and value delivery. Singla teaches the course Fundamentals of Product Strategy on Coursera, aiming to equip learners with the skills necessary for successful product management in today's dynamic business environment.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.