Effective Marketing in the Global Marketplace
Learn essential marketing strategies for global success. Master audience targeting, value proposition, and cultural inclusivity.
Learn essential marketing strategies for global success. Master audience targeting, value proposition, and cultural inclusivity.
This comprehensive course explores effective marketing strategies for success in the global marketplace. Led by Hector Sandoval, the program teaches essential skills for connecting with diverse audiences worldwide. Students learn to define target audiences, craft compelling value propositions, and build strong brand identities while considering cultural nuances. The curriculum covers crucial aspects of modern marketing, including SEO optimization, content strategy, and data-driven decision-making. Special emphasis is placed on creating culturally inclusive campaigns that resonate across different markets and implementing digital marketing strategies for global reach.
4.9
(35 ratings)
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What you'll learn
Understand target audience definition and segmentation techniques
Create compelling value propositions for diverse consumer groups
Master SEO marketing and content optimization strategies
Implement data-driven marketing decisions effectively
Develop culturally inclusive marketing campaigns
Skills you'll gain
This course includes:
86 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to effective marketing strategies in today's global marketplace. Students learn essential skills for connecting with diverse audiences, from market research and audience segmentation to crafting compelling value propositions and building strong brand identities. The curriculum emphasizes cultural intelligence and digital marketing techniques, including SEO optimization and social media strategy. Special focus is placed on creating inclusive marketing campaigns that resonate across different cultural contexts.
Effective Marketing Strategies In The Global Marketplace
Module 1 · 3 Hours to complete
Fee Structure
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Instructor
Veteran Leadership Coach Brings 35+ Years of Global Business Expertise to Professional Development
Hector Sandoval is a distinguished leadership effectiveness coach and consultant with over three decades of international business experience. As a former executive turned professional coach since 2012, he developed the innovative LeadER Model for leadership development. His expertise spans multiple disciplines, including customer service, operations, commercial partnerships, and organizational development. Currently, Sandoval shares his knowledge through various platforms, including Coursera, where he teaches courses ranging from active listening and brand management to industrial relations and corporate communications. His approach to leadership development emphasizes effective communication and practical solutions, particularly in creating high-performance environments and developing talent. Through his coaching practice, he helps leaders bridge behavioral gaps and improve organizational effectiveness, drawing from his extensive experience in crisis management, business transformation, and corporate communications.
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4.9 course rating
35 ratings
Frequently asked questions
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