Content Creation with AI: Master Marketing Innovation
Master generative AI tools for content marketing. Learn to create compelling copy and visuals using ChatGPT and Canva. Transform your marketing impact.
Master generative AI tools for content marketing. Learn to create compelling copy and visuals using ChatGPT and Canva. Transform your marketing impact.
This comprehensive course empowers marketers to harness generative AI for innovative content creation. Students learn to leverage cutting-edge AI tools like ChatGPT and Canva to revolutionize their copywriting and visual content production. The course combines theoretical knowledge with practical applications, teaching best practices for AI integration in marketing operations. Designed for marketing professionals, it focuses on boosting efficiency and creativity while maintaining ethical standards. Perfect for those looking to stay competitive in the evolving digital marketing landscape.
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What you'll learn
Master the selection of appropriate GenAI tools for content creation
Learn effective prompt engineering for copywriting and visuals
Develop skills in AI-enhanced creative content development
Understand best practices for AI-generated marketing content
Gain hands-on experience with tools like ChatGPT and Canva
Integrate AI tools effectively into content marketing workflows
Skills you'll gain
This course includes:
64 Minutes PreRecorded video
3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course provides a comprehensive introduction to leveraging generative AI in content marketing. Students learn to select and utilize AI tools for creating impactful marketing content, focusing on both copywriting and visual asset creation. The curriculum covers three main modules: introduction to GenAI tools, choosing effective tools for content creation, and implementing best practices for AI-generated content. Through practical demonstrations and hands-on activities, participants learn to enhance creativity and innovation in their marketing strategies while maintaining quality and ethical standards.
Welcome & Course Overview
Module 1 · 7 Minutes to complete
Lesson 1: Choosing GenAI Tools for Creating High-Impact Content
Module 2 · 46 Minutes to complete
Lesson 2: Leveraging Generative AI: Enhancing Creativity, Innovation, and Best Practices
Module 3 · 1 Hours to complete
Fee Structure
Payment options
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Instructor
Innovating Content Creation with Generative AI Techniques
Jana Porter is an educator and professional associated with Coursera, offering courses focused on leveraging generative AI in various aspects of content creation and marketing. Her courses include "Content Creation With Generative AI,"
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Frequently asked questions
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