Brand Management: Strategies for Strong Brand
Master brand management strategies and tools. Learn brand positioning, equity measurement, and governance frameworks for building successful brands.
Master brand management strategies and tools. Learn brand positioning, equity measurement, and governance frameworks for building successful brands.
This comprehensive course explores advanced brand management in today's dynamic business landscape. Led by expert instructor Hector Sandoval, the program delves into essential strategies for building and maintaining strong brands. Students learn critical concepts including brand positioning, architecture, and extensions, while mastering tools for measuring brand equity and sentiment analysis. The course emphasizes practical applications through real-world examples and hands-on assignments, making it ideal for marketing professionals and entrepreneurs. Special attention is given to emotional branding, digital asset management, and brand governance, ensuring participants gain both strategic and tactical expertise in modern brand management.
4.7
(111 ratings)
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What you'll learn
Understand main advanced brand management strategies including brand positioning and architecture
Master brand equity measurement using data tools and sentiment analysis
Create effective Brand Value Statements aligned with customer needs
Implement brand governance frameworks for consistent brand application
Develop skills in emotional branding and storytelling
Skills you'll gain
This course includes:
110 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course challenges students to view brands as more than mere business assets, exploring their role in shaping consumer behavior and societal dynamics. Through comprehensive modules covering brand positioning, equity measurement, and governance, participants learn to create and manage powerful brands in today's competitive marketplace. The curriculum combines theoretical frameworks with practical applications, featuring case studies and real-world examples to illustrate successful brand management strategies and their impact on business growth.
Brand Management: Building and Sustaining a Strong Brand
Module 1 · 3 Hours to complete
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Instructor
Veteran Leadership Coach Brings 35+ Years of Global Business Expertise to Professional Development
Hector Sandoval is a distinguished leadership effectiveness coach and consultant with over three decades of international business experience. As a former executive turned professional coach since 2012, he developed the innovative LeadER Model for leadership development. His expertise spans multiple disciplines, including customer service, operations, commercial partnerships, and organizational development. Currently, Sandoval shares his knowledge through various platforms, including Coursera, where he teaches courses ranging from active listening and brand management to industrial relations and corporate communications. His approach to leadership development emphasizes effective communication and practical solutions, particularly in creating high-performance environments and developing talent. Through his coaching practice, he helps leaders bridge behavioral gaps and improve organizational effectiveness, drawing from his extensive experience in crisis management, business transformation, and corporate communications.
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4.7 course rating
111 ratings
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