Brand New Brand
Create a comprehensive brand identity from scratch: develop visual guidelines, logos, and applications for an imaginary startup.
Create a comprehensive brand identity from scratch: develop visual guidelines, logos, and applications for an imaginary startup.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Graphic Design Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
(1,237 ratings)
36,462 already enrolled
Instructors:
English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Create a complete brand identity system
Develop professional brand guidelines
Master typography and logo design
Create cohesive visual systems
Apply brand elements across multiple formats
Present and document brand standards
Skills you'll gain
This course includes:
2.45 Hours PreRecorded video
6 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 7 modules in this course
This capstone course guides students through the complete process of creating a brand identity for an imaginary startup company. Students learn to develop a comprehensive brand development guide, starting from company ideation through to final visual implementation. The curriculum covers brand strategy, visual research, logotype development, color theory, typography, and practical applications. Through hands-on projects, students create a complete brand identity system including logos, color palettes, typography choices, and various brand applications. The course emphasizes both creative conceptualization and technical execution using industry-standard design software.
Course Overview
Module 1 · 38 Minutes to complete
Ideation: Invent Your Client
Module 2 · 3 Hours to complete
Visualization: Make Your Fake
Module 3 · 3 Hours to complete
Logotype: Brand Your Brand
Module 4 · 4 Hours to complete
Palette: Expand Your Brand
Module 5 · 4 Hours to complete
Application: Apply Your Brand
Module 6 · 4 Hours to complete
Publication: Display Your Brand
Module 7 · 3 Hours to complete
Instructor
Founding Partner of Counterspace and Graphic Design Educator
Michael Worthington is a prominent graphic designer and educator, serving as a faculty member in the Program in Graphic Design at the California Institute of the Arts. He is the founding partner of Counterspace, a Los Angeles-based graphic design studio that specializes in editorial and identity projects for cultural clients. His notable book designs include A New Sculpturalism, Made in L.A. 2012, and More Real, along with catalogues for renowned artists such as Mark Bradford and Amanda Ross-Ho. Worthington's work has been exhibited internationally across countries including Belgium, Italy, and Japan, and he has lectured extensively throughout the world. He has also contributed to various design publications, including Eye and Print, and curated design exhibitions such as "Two Lines Align" at REDCAT. With a career dedicated to exploring the intersections of graphic design and cultural narratives, Worthington continues to influence the field through both his creative practice and his commitment to education, having taught at CalArts since 1995.
Testimonials
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4.9 course rating
1,237 ratings
Frequently asked questions
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