Building a Music Career: Branding and Funding Strategies
Learn essential strategies for building a successful music career, from brand development to crowdfunding.
Learn essential strategies for building a successful music career, from brand development to crowdfunding.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full DIY Musician Specialization or Music Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(483 ratings)
18,276 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Develop your unique artist identity and vision
Build and leverage professional industry networks
Create effective social media and marketing strategies
Plan and execute successful crowdfunding campaigns
Manage recording projects and budgets efficiently
Skills you'll gain
This course includes:
2 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 6 modules in this course
This comprehensive course guides independent musicians through the process of building a sustainable music career. Students learn to develop their artistic identity, create a strong brand presence, and secure funding for their projects. The curriculum covers essential topics including band leadership, social media strategy, industry networking, brand partnerships, and crowdfunding campaigns. Through practical exercises and real-world case studies, participants gain the tools needed to launch and manage their music careers successfully.
Welcome!
Module 1 · 1 Hours to complete
Your Foundation
Module 2 · 1 Hours to complete
Your Brand
Module 3 · 1 Hours to complete
Your Record
Module 4 · 1 Hours to complete
Your Money
Module 5 · 1 Hours to complete
Your Career
Module 6 · 1 Hours to complete
Fee Structure
Instructor
5 Courses
Innovative Music Educator Bridging Online Learning and Country Rock Performance
Leah Waldo is a multifaceted talent in the music industry, serving as the Curriculum Manager for MOOCs at Berklee College of Music's online division while also pursuing a career as a country rock musician under the stage name Elisa Smith. With a master's degree in Education from Harvard Graduate School of Education, Waldo specializes in curriculum design, educational technology, and neuroscience-based learning approaches. Her work at Berklee focuses on increasing access to arts education through innovative online courses, collaborating with Grammy-winning faculty and international organizations. Waldo's dual identity as an educator and performer uniquely positions her to understand the needs of aspiring musicians. She teaches courses like "Building Your Career in Music: Developing a Brand and Funding" and contributes to the "Music Business: Industry Essentials" XSeries program at Berklee Online. Her approach combines rigorous academic content with practical industry insights, reflecting her commitment to making music education accessible and relevant in the digital age.
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4.4 course rating
483 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.