Explore the complex relationship between consumer behavior and market forces while learning essential economic theories that shape purchasing decisions.
Explore the complex relationship between consumer behavior and market forces while learning essential economic theories that shape purchasing decisions.
Gain a comprehensive understanding of consumer demand and its crucial role in market functions with this Babson College course. Learn how pricing changes affect sales, revenue, and product relationships, and how this knowledge can inform strategic business decisions. Explore the economic model of consumer demand to better predict market responses and design effective business strategies.
4.8
(23 ratings)
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English
English
What you'll learn
Understand the negative relationship between price and quantity in demand
Identify and analyze market changes that impact consumer demand
Define and apply the concept of price elasticity of demand
Analyze the relationship between price elasticity and changing market conditions
Apply economic models of consumer choice to predict market responses
Develop strategies to leverage demand principles in business decision-making
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a deep dive into the concept of consumer demand, a fundamental principle in economics essential for understanding market dynamics. Participants will explore the underlying principles and major determinants of demand, learning how these factors benefit individuals, business decision-makers, and policymakers. The course covers key topics such as the negative relationship between price and quantity, factors that impact demand, and the concept of price elasticity of demand. Students will learn to apply these concepts to real-world scenarios, understanding how changes in market conditions affect consumer behavior and business outcomes. The course emphasizes the practical application of economic models to inform business strategy, particularly in pricing decisions and strategic planning.
Fee Structure
Instructor
5 Courses
Versatile Economist Bridging Theory and Practice at Babson College
Dr. John Korsak serves as a Visiting Assistant Professor at Babson College, bringing a diverse background in economics, philosophy, and practical business experience to his role. With a BA in Economics and Philosophy from Boston College and MA and PhD in Economics from Clark University, Dr. Korsak combines academic rigor with real-world insights. His professional experience includes roles as a comptroller in political campaigns and a product marketing manager for an internet software company, providing a unique perspective on the application of economic principles in various sectors. Dr. Korsak's research interests span poverty research, behavioral economics, and statistical measurement, reflecting his commitment to addressing pressing societal issues through economic analysis. He has contributed to public education initiatives, including developing an online economics class for the Commonwealth of Virginia, and regularly participates in discussions on global climate change. At Babson, Dr. Korsak teaches courses on Microeconomics, Macroeconomics, Game Theory, Statistics, Probability, and the Economics of Everyday Life, including the "Economics: Consumer Demand" course. He also contributes to the "Financial Decision-Making for Leaders" Professional Certificate program. Through his multifaceted approach to economics education, Dr. Korsak prepares students to apply economic principles to real-world challenges, bridging the gap between theoretical concepts and practical applications in business and policy.
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4.8 course rating
23 ratings
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