Digital Business Strategy Mastery
Discover cutting-edge digital marketing methods and innovative strategies used by industry giants to accelerate your company's online business expansion.
Discover cutting-edge digital marketing methods and innovative strategies used by industry giants to accelerate your company's online business expansion.
This course unveils the strategic principles behind the success of digital giants like Amazon, Facebook, and Netflix. Designed for aspiring CEOs and corporate innovators, it provides insights into building and scaling digital businesses. Learn to identify promising digital strategies, develop customer-centric products, attract top talent, secure funding, and sustain rapid growth. Through case studies of industry leaders, you'll master the art of blending digital and physical worlds to create innovative business models. Gain practical skills in prototyping, market share acquisition, and building growth trajectories for sustained success in the digital economy.
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What you'll learn
Apply five key tests to evaluate and refine entrepreneurial ideas
Use prototyping techniques to achieve optimal product-market fit
Develop strategies for maintaining control while raising capital at different startup stages
Implement tactics to win market share by delivering significant value to customers
Build a corporate culture that attracts top talent and fosters customer advocacy
Design and execute sustainable growth trajectories using five key vectors
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This course delves into the strategies driving the world's fastest-growing digital companies. It covers crucial aspects of digital business development, including problem identification, product-market fit, team building, capital raising, market share acquisition, and sustained growth. The curriculum draws insights from industry giants like Amazon, Facebook, and Netflix, offering practical lessons on how these companies have achieved and maintained their success. Key topics include applying the five tests of a great entrepreneurial idea, using prototypes for optimal product-market fit, strategic capital raising, delivering quantum value leaps to customers, building a culture that attracts top talent, and creating sustainable growth trajectories. The course combines principles of Entrepreneurial Thought & Action® with ideas from the instructor's books, providing a comprehensive framework for digital business strategy.
Fee Structure
Instructor
10 Courses
Bridging Strategy, Entrepreneurship, and Investment at Babson College
Peter S. Cohan, a Lecturer of Strategy at Babson College, embodies a unique blend of academic expertise and real-world business acumen. With a diverse background spanning teaching, management consulting, angel investing, and authorship, Cohan brings a multifaceted perspective to his roles. He teaches a range of courses on strategy and entrepreneurship, including offshore electives, while maintaining an active strategy consulting practice that has served over 150 global technology companies. As an angel investor, Cohan has invested in seven startups, with three acquisitions exceeding $2 billion. His insights are shared through columns in Forbes and Inc., and he has authored 12 books on startup strategy and growth. Holding degrees from Swarthmore College, MIT, and Wharton, Cohan contributes to several key programs at Babson, including "Rise to Leadership: Become a CEO" and the "Executive Leadership" Professional Certificate. His approach combines theoretical knowledge with practical experience, preparing students for the complexities of modern business leadership and entrepreneurship in a technology-driven world.
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