Business English: Marketing and Sales
Master business English for marketing and sales professionals, covering persuasive communication, presentations, and effective marketing strategies.
Master business English for marketing and sales professionals, covering persuasive communication, presentations, and effective marketing strategies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business English Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(670 ratings)
46,564 already enrolled
Instructors:
English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Express ideas through efficient emails, reports and presentations
Develop effective marketing and sales communication strategies
Create persuasive presentations and pitches
Master market research and branding terminology
Improve business communication skills in English
Skills you'll gain
This course includes:
3.1 Hours PreRecorded video
25 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course focuses on developing essential business English skills for marketing and sales professionals. Through six modules, participants learn effective communication strategies for product development, market research, promotional activities, and sales presentations. The curriculum covers crucial topics including brainstorming techniques, survey design, visual communication, persuasive language, and pitch preparation. Special emphasis is placed on practical applications like creating marketing materials, delivering sales presentations, and crafting compelling elevator pitches.
Product
Module 1 · 6 Hours to complete
Product Perception
Module 2 · 6 Hours to complete
Promotion
Module 3 · 5 Hours to complete
Persuasive Techniques
Module 4 · 4 Hours to complete
Pitch
Module 5 · 7 Hours to complete
Review
Module 6 · 1 Hours to complete
Fee Structure
Instructors
International Educator
Andrea Mürau Haraway brings over two decades of experience teaching English as a Second Language in both the U.S. and Japan. She has led faculty development workshops and teacher training sessions for educators worldwide. Andrea has also taught various Business English courses within the MBA and Executive Education programs at Thunderbird School of Global Management. Her work extends beyond the classroom, as she has presented at national and international conferences on topics such as writing instruction, multilingualism in business communication, discourse analysis, and the communication protocols involved in cross-border mergers and acquisitions.
Beatriz, Award-Winning TESOL Expert, Graduated from FIU and GCU
Beatriz has over 10 years of experience teaching English as a Second Language (ESL). She holds a degree in Business Administration from Florida International University, where she double-majored in International Business and Marketing. Having lived, studied, and traveled across Europe, Beatriz earned her TEFL certification in the Czech Republic, marking the start of her teaching career. Her passion for education led her to pursue a Master’s degree in Education with a focus on TESOL from Grand Canyon University.
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4.7 course rating
670 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.