Master TikTok basics, from understanding key features and demographics to creating engaging content. Perfect for beginners starting their TikTok journey.
Master TikTok basics, from understanding key features and demographics to creating engaging content. Perfect for beginners starting their TikTok journey.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing with TikTok Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(12 ratings)
Instructors:
English
What you'll learn
Learn TikTok's key features and user demographics
Understand how the TikTok algorithm works
Create and set up a TikTok account
Master TikTok's video editing tools
Develop engaging content strategies
Build an active presence on the platform
Skills you'll gain
This course includes:
1.3 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 2 modules in this course
This foundational course introduces students to TikTok's social media platform and its marketing potential. The curriculum covers TikTok's history, key user demographics, and unique features. Students learn how the TikTok algorithm works, best practices for community engagement, and hands-on content creation. The course includes practical exercises in setting up an account and creating original videos, with special attention to TikTok's distinctive editing tools and music features.
Introduction to TikTok
Module 1 · 3 Hours to complete
Engaging with the TikTok Community
Module 2 · 4 Hours to complete
Fee Structure
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Testimonials
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4.8 course rating
12 ratings
Frequently asked questions
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