Crash Course on Social Media
Quick guide to jumpstart social media marketing. Learn audience targeting, strategy creation, and analytics for business goals.
Quick guide to jumpstart social media marketing. Learn audience targeting, strategy creation, and analytics for business goals.
This course provides a comprehensive introduction to social media marketing. Learn to identify target audiences, create engaging content, and use analytics to optimize campaigns for business goals.
4.7
(15 ratings)
1,934 already enrolled
Instructors:
English
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What you'll learn
Articulate your target audience and customer journey
Set marketing goals and align them with the correct social media platforms
Create, grow, and maintain your presence on social media platforms
Utilize analytics to optimize your marketing campaigns to attain your business goals
Create compelling social media content and optimize it for your target audience
Determine when to use paid advertising and choose the right metrics to track
Skills you'll gain
This course includes:
2.6 Hours PreRecorded video
17 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You'll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You'll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals. The course covers practical knowledge and hands-on activities to get you started with social media marketing, regardless of your background and experience.
Build Your Social Media Strategy Foundation
Module 1 · 6 Hours to complete
Establish Your Social Media Presence
Module 2 · 5 Hours to complete
Build a Following
Module 3 · 5 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Testimonials
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4.7 course rating
15 ratings
Frequently asked questions
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