Campaign Planning and Optimization
Master digital advertising strategies focusing on Amazon Ads solutions, from campaign planning and optimization to video ad implementation.
Master digital advertising strategies focusing on Amazon Ads solutions, from campaign planning and optimization to video ad implementation.
This comprehensive course teaches digital marketers and business professionals how to plan and optimize effective advertising campaigns using Amazon Ads platforms. Students learn strategic approaches to campaign planning, audience targeting, optimization techniques, and video advertising. The curriculum covers advanced topics including retail insights, cross-product strategies, and measurement solutions, with special attention to key shopping periods like Prime Day and holidays.
Instructors:
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What you'll learn
Master strategic campaign planning techniques
Optimize campaigns using retail insights and analytics
Implement effective video advertising strategies
Develop cross-product campaign approaches
Measure and analyze campaign performance
Create successful strategies for key shopping periods
Skills you'll gain
This course includes:
10.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This course provides comprehensive training in digital campaign planning and optimization through four detailed modules. Starting with fundamental campaign planning strategies, it progresses through advanced optimization techniques, video advertising implementation, and culminates in a practical capstone project. The curriculum combines theoretical knowledge with hands-on experience in using Amazon Ads solutions to achieve advertising goals.
Campaign Planning
Module 1 · 6 Hours to complete
Campaign optimization
Module 2 · 8 Hours to complete
Video Ads
Module 3 · 5 Hours to complete
Capstone Project
Module 4 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Empowering Education Through Strategic Amazon Advertising Solutions
As a faculty member in the education sector, Amazon Ads presents a powerful platform to connect with your target audience through sophisticated advertising solutions. The platform enables educational institutions and instructors to effectively reach potential students and learners across Amazon's vast ecosystem. Through a comprehensive suite of advertising tools, educators can promote their courses, materials, and educational content across multiple touchpoints, including Amazon's e-commerce platform, streaming services, and entertainment properties. The platform's intelligent targeting capabilities allow faculty members to precisely reach audiences interested in educational content, while leveraging Amazon's deep insights to optimize their advertising campaigns for maximum impact. Whether sharing academic publications, promoting educational resources, or building awareness for educational programs, Amazon Ads provides the necessary tools to create meaningful connections with learners where they naturally spend their time online.
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Frequently asked questions
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