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The Business of Product Management I

Master foundational product management skills with real-world case studies from industry leaders like Amazon, Google, and Twitter.

Master foundational product management skills with real-world case studies from industry leaders like Amazon, Google, and Twitter.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Real-World Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.5

(763 ratings)

33,319 already enrolled

Instructors:

English

پښتو, বাংলা, اردو, 3 more

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The Business of Product Management I

This course includes

15 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Understand product management discipline and career opportunities

  • Develop customer-centric product strategies

  • Master PRD and PRFAQ documentation

  • Create effective MVPs and go-to-market strategies

  • Analyze market opportunities and competition

  • Learn from successful product managers and real case studies

Skills you'll gain

Tech Leadership
Product Management
Go-to-market Strategy
Product/Market Fit
B2B Sales
Customer Journey
Market Analysis
Strategic Planning
PRD Development
MVP Design

This course includes:

3.5 Hours PreRecorded video

9 quizzes

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

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Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This comprehensive course introduces learners to the fundamentals of product management through real-world case studies from leading tech companies. The curriculum covers essential topics including customer obsession, ownership principles, and strategic thinking. Students learn from industry experts at companies like Amazon Web Services, Coffee Meets Bagel, and Mixpanel, gaining practical insights into product development, market analysis, and business strategy. The course emphasizes hands-on learning through PRD development, market sizing exercises, and competitive analysis.

Insist on the Highest Standards as a Product Manager

Module 1 · 2 Hours to complete

Customer Obsession

Module 2 · 4 Hours to complete

Ownership

Module 3 · 3 Hours to complete

Think Big as a Product Manager

Module 4 · 5 Hours to complete

Fee Structure

Instructor

Nancy Wang
Nancy Wang

4.3 rating

7 Reviews

43,325 Students

10 Courses

CEO and Founder, Advancing Women in Tech (AWIT)

product and engineering executive experienced at growing P&L from inception to $B+ range, building high-performing teams, and forging strategic channel and partner relationships to drive growth. With over 13 years of leadership experience from founding Product Manager to General Manage

The Business of Product Management I

This course includes

15 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

763 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.