Digital Marketing
Master digital marketing fundamentals, from content creation to audience engagement, with Adobe's comprehensive course for beginners.
Master digital marketing fundamentals, from content creation to audience engagement, with Adobe's comprehensive course for beginners.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Adobe Marketing Specialist Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
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What you'll learn
Understand digital marketing fundamentals and create engaging content
Master the 4 Ps of marketing and implement effective promotional strategies
Identify different customer relationship types and develop accurate buyer personas
Create marketing funnels that guide customers from awareness to purchase
Apply audience segmentation to create targeted marketing campaigns
Use Adobe Express to create promotional materials and marketing assets
Skills you'll gain
This course includes:
23 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the dynamic world of digital marketing through four engaging modules. Students begin with digital marketing fundamentals, learning about content creation and promotional strategies. The second module covers promotional frameworks including the 4 Ps of marketing and the promotional mix. The third module focuses on audience engagement, teaching students how to understand different customer relationships and develop buyer personas. The final module explores the marketing funnel, from awareness to purchase and beyond, including customer journey mapping and conversion rate optimization. Throughout the course, students gain hands-on experience using Adobe Express to create marketing materials and apply concepts to real-world scenarios.
Digital marketing 101: Content and promotions
Module 1 · 6 Hours to complete
Promotional frameworks
Module 2 · 5 Hours to complete
Engaging with your audience
Module 3 · 6 Hours to complete
The marketing funnel
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Pioneering Digital Creativity Through Educational Excellence
Adobe stands at the forefront of digital innovation, offering comprehensive educational pathways through its Digital Academy that empower individuals worldwide to master digital creativity and modern workforce skills. The academy delivers expert-led certificate programs spanning AI literacy, content creation, and digital marketing, while providing hands-on experience with industry-leading tools like Adobe Express, Photoshop, and Illustrator. Through this initiative, Adobe demonstrates its commitment to democratizing digital creativity, ensuring learners from all backgrounds can access cutting-edge training in areas such as Social Media Content, Graphic Design, and Generative AI Content Creation, ultimately preparing them for success in today's rapidly evolving digital landscape.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.