Online MBA in Digital Marketing and E-Commerce
The Online MBA in Digital Marketing and E-Commerce from Manav Rachna University is a 2-year, four-semester postgraduate management programme designed to equip students with advanced knowledge of digital marketing strategies, e-commerce tools, and data-driven business techniques. The programme covers SEO, content marketing, social media marketing, email marketing, and data analytics, preparing graduates to lead in one of the fastest-growing sectors globally. Live classes are held on Saturdays and Sundays, making the programme ideal for working professionals seeking to upskill without disrupting their careers. The curriculum is UGC-approved and aligned with current industry needs, incorporating real-world case studies and practical projects. Graduates are well-positioned for high-demand roles such as Digital Marketing Manager, Brand Manager, SEO/SEM Expert, Social Media Strategist, and E-Commerce Specialist at leading organisations including Facebook, Amazon, Google, Flipkart, and more.
English
Not specified
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,28,250
₹ 1,35,000
Overview
The Online MBA in Digital Marketing and E-Commerce from Manav Rachna University is a 2-year, four-semester postgraduate programme delivering 102 credits of management and marketing education. Conducted via live classes every Saturday and Sunday, the programme is designed for graduates and working professionals who wish to master the tools and strategies powering the modern digital economy. The UGC-approved degree is delivered through a blended learning environment that combines expert faculty instruction, real-world case studies, and a 24/7 LMS platform, ensuring learners gain both theoretical depth and practical readiness.
Why Marketing?
This programme is built for the demands of today's digital economy, offering a curriculum that directly addresses the skills employers seek in digital marketing and e-commerce leadership. Live weekend classes enable working professionals to pursue an MBA without career interruption. The UGC-approved degree carries national recognition and is valued by leading employers. Students benefit from guidance by global faculty and industry professionals, exposure to current marketing tools and platforms, comprehensive placement assistance through a dedicated placement cell, and access to a strong alumni network. The programme equips graduates for high-growth roles at some of the world's most recognised digital brands.
What does this course have to offer?
Key Highlights
UGC-approved 2-year online MBA programme with 102 credits. Live classes every Saturday and Sunday. Specialisation in Digital Marketing and E-Commerce. Curriculum covering SEO, social media, content marketing, email marketing, and data analytics. Comprehensive placement assistance via a dedicated placement cell. Global faculty and industry mentors. Blended learning with 24/7 LMS access. Alumni network access upon graduation.
Interested in career outcomes and specializations?
Who is this programme for?
Fresh graduates seeking a postgraduate management qualification in digital marketing. Working professionals looking to upskill or shift into digital marketing roles. Business owners and entrepreneurs wanting to enhance their digital presence. Career changers aiming to enter the e-commerce or digital marketing sector. Freelancers seeking structured expertise in online marketing strategies.
Minimum Eligibility
Bachelor's degree in any discipline from a recognised university. Minimum 50% aggregate marks in graduation. Working professionals, graduates, and career changers are eligible. Valid government-issued photo ID required for enrolment. Stable internet connection required for live weekend classes.
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online MBA in Digital Marketing and E-Commerce is open to graduates holding a Bachelor's degree in any discipline from a recognised university, with a minimum aggregate score. The programme is UGC-approved and structured as a four-semester, two-year degree offering 102 credits. Live instruction is scheduled for Saturdays and Sundays to accommodate working professionals. Online examinations are conducted in a Technology Enabled Proctored format, with an assessment structure comprising 30% internal assessments and 70% external evaluations, including multiple-choice questions, case studies, and subjective questions.
Selection process
How to apply?
Programme Length
2 years (4 semesters) with live classes on Saturdays and Sundays, totalling 102 credits
Tuition Fee
The total programme fee for the Online MBA in Digital Marketing and E-Commerce is Rs 1,35,000, payable on a semester-wise basis across the four semesters of the programme. The semester-wise payment model allows students to spread their investment over the duration of the course, reducing upfront financial commitment. Students are advised to confirm the exact per-semester instalment amount and available payment methods at the time of admission.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The Online MBA in Digital Marketing and E-Commerce is delivered through live classes held every Saturday and Sunday, providing structured, real-time engagement with faculty and peers. A 24/7 LMS platform supplements live sessions with recorded content, course materials, assessments, and resources, giving students the flexibility to review and study at their own pace. The blended learning model combines live expert instruction with self-directed learning and project-based assessments. Online examinations are conducted using a Technology Enabled Proctored format, ensuring academic rigour. The 30/70 split between internal and external assessments promotes continuous evaluation and in-depth conceptual understanding.
University Experience
Manav Rachna University, based in Faridabad, Haryana, has established Manav Rachna Online to extend high-quality higher education to students across India. The university's online programmes carry UGC approval and are supported by a dedicated Centre for Distance and Online Education. Online students benefit from access to a dedicated placement cell that organises virtual and offline placement drives with industry recruiters, an active alumni network, and regular community events and newsletters. The university partners with industry knowledge leaders to ensure curriculum relevance and maintains a strong institutional presence through its broader university ecosystem.
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About the University
Manav Rachna University (MRU) is a private university located in Faridabad, Haryana, India. The institution was established in 2014 and has evolved into a comprehensive higher education center focused on professional and technical education. The university operates under the philosophy of student-centered learning and emphasizes practical training alongside theoretical knowledge.
8000+
Total Enrollment
20:1
Students:Faculty Ratio
85%
Placement Rate
Affiliation & Recognition
UGC
AICTE
NBA
NAAC
Career services
The Career Development Centre (CDC) at Manav Rachna University provides comprehensive support to students for their professional development and placement needs. The center maintains strong relationships with industry partners and organizes regular recruitment drives, pre-placement training sessions, and career counseling workshops. Students receive guidance on resume writing, interview preparation, and soft skills development. The CDC also facilitates industrial training, internships, and live projects to enhance practical exposure. Regular industry interaction sessions, guest lectures, and corporate workshops help students understand current market trends and requirements.
85%
Average Placement Rate
200+
Companies Visiting Campus
12LPA
Highest Package Offered
Top Recruiters
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,28,250
₹ 1,35,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.