Online MBA in AI for Marketing JAIN Online
The Online MBA in AI for Marketing from JAIN (Deemed-to-be University) is a two-year programme designed to equip graduates with the skills to lead in an AI-driven marketing landscape. Delivered through live weekend classes with recorded access, the programme integrates more than 30 AI tools across its curriculum, ensuring that every module connects theory directly to practice. Students gain competency in consumer behaviour analysis, campaign optimisation, generative AI for marketing, data analytics and visualisation, and persuasive communication. The programme is structured across four semesters, each building compounding capabilities. Semester 1 covers foundational courses including Financial and Management Accounting with AI Tools, Managerial Economics in the Age of AI, Marketing Principles with Generative AI, and Data Analytics and Visualisation. Alongside core coursework, learners access Micro-Credentials through two pathways: a Semester-Embedded MCC offering 2 credits per semester at no additional cost, and the Centre for Skills catalogue of 100+ courses. Exclusive access to over 20,000 LinkedIn Learning courses is also included. Faculty and mentors are drawn from JAIN, IITs, IIMs, and industry leaders from Adobe, Microsoft, Meta, Flipkart, and Zeta. The Career Acceleration Program provides resume optimisation, LinkedIn profile support, interview preparation, soft skills development, and career readiness guidance. Accredited by NAAC with an A++ grade, the programme awards a UGC-entitled degree.
English
Not specified
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,86,200
₹ 1,96,000
Overview
The Online MBA in AI for Marketing from JAIN (Deemed-to-be University) is a two-year UGC-entitled postgraduate programme that merges business strategy with artificial intelligence. Conducted through live weekend classes with recorded access, the programme covers more than 30 AI tools embedded across all four semesters, ensuring practical skill-building from day one. Learners engage with generative AI, predictive analytics, consumer insight generation, and digital marketing at a level beyond traditional MBA curricula. The university holds an A++ grade from NAAC. The programme includes access to LinkedIn Learning's catalogue of over 20,000 courses, a Semester-Embedded Micro-Credential pathway worth 2 credits per semester at no extra cost, and the Centre for Skills catalogue of 100+ advanced-domain courses. Faculty are drawn from JAIN, IITs, and IIMs, supplemented by mentors from Adobe, Microsoft, Meta, Flipkart, and Zeta who bring real-world industry experience into every class.
Why MBA?
This programme stands apart because it integrates AI tools not as an add-on but as the core of every module. Rather than offering a generic MBA with a marketing elective, it builds compounding capabilities semester by semester. The dual Micro-Credential pathway gives learners structured cross-domain exposure without any additional cost, while the LinkedIn Learning integration ensures continuous professional development alongside the degree. Mentorship from professionals at Meta, Adobe, Microsoft, and Flipkart provides industry context that classroom learning alone cannot replicate. The Career Acceleration Program covers resume building, LinkedIn optimisation, interview preparation, and soft skills to help learners translate academic progress into career outcomes. With flexible payment options including semester-wise, yearly, and one-time plans, and an EMI starting at Rs 8,417 per month, the programme is accessible to a wide range of learners.
What does this course have to offer?
Key Highlights
2-year UGC-entitled Online MBA from NAAC A++ accredited JAIN (Deemed-to-be University) Live weekend classes with recorded access 30+ AI tools integrated across all semesters Micro-Credentials via Semester-Embedded MCC and Centre for Skills (100+ courses) Exclusive access to 20,000+ LinkedIn Learning courses at no extra cost Faculty from JAIN, IITs, and IIMs; mentors from Adobe, Microsoft, Meta, Flipkart, and Zeta Career Acceleration Program: resume, LinkedIn, interview and soft skills support Flexible payment: semester-wise, yearly, or one-time; EMI from Rs 8,417/month 15% discount on one-time full payment 0% interest on education loan/EMI financing
Interested in career outcomes and specializations?
Who is this programme for?
Fresh graduates in any discipline looking to launch a career in AI-powered marketing Marketing and business professionals seeking to upskill in artificial intelligence and data analytics Digital marketing practitioners wanting formal credentials alongside practical AI tool proficiency Aspiring product and growth managers who want to build marketing and analytics capabilities Anyone who holds or will hold a UGC-recognised bachelors degree with at least 50% aggregate
Minimum Eligibility
Pass in an Undergraduate (Bachelor) Programme of minimum 3 years in any stream from a UGC Recognised University Minimum aggregate of 50% or equivalent grade Relaxation of 5% for SC/ST candidates Candidates in the final semester of their Bachelors Programme are also eligible to apply
Not sure whether you qualify for this programme?
Who is the programme for?
Admission requires a pass in a minimum three-year undergraduate programme in any stream from a UGC-recognised university, with at least 50% aggregate marks or equivalent grade. A relaxation of 5% applies to SC/ST candidates. Students in the final semester of their bachelors programme are also eligible to apply. The admission process involves four steps: submitting the online application form with personal, educational, and programme details; selecting the preferred programme and confirming enrolment details; completing payment through the chosen option; and securing the seat once payment is confirmed. Successful applicants receive login credentials, an onboarding kit, and learning portal access within 48 hours. Additional fees apply beyond the core programme fee. For students in India, a registration fee of Rs 2,500 and an examination fee of Rs 3,000 per year apply. Students from SAARC countries pay Rs 11,250 for registration and Rs 3,750 per year for examinations. International students are charged $150 for registration and $50 per year for examinations.
Selection process
How to apply?
Curriculum
The MBA in AI for Marketing curriculum is structured across four semesters, each delivering six core courses, LinkedIn Learning certifications, and Micro-Credential electives. Semester 1 introduces Financial and Management Accounting with AI Tools, Managerial Economics in the Age of AI, Marketing Principles with Generative AI, AI Tools for Business Productivity, Data Analytics and Visualisation, and The Art of Persuasive Communication. Learners develop 12 skills spanning digital marketing, content marketing, marketing mix, campaign management, consumer insight generation, generative AI prompt engineering, market segmentation and positioning, analytical reasoning, Python/R basics, business analysis, and market structure. LinkedIn Learning certifications in Semester 1 include SEO Foundations, Advanced SEO, Content Marketing, Content Strategy in the Age of AI, Google Analytics GA4 Audience Building, and AI Workflow Automation. Subsequent semesters continue building advanced marketing and AI competencies with a similar structure. Throughout, more than 30 AI tools are embedded into coursework.
There are 4 semesters in this course
The programme's semester structure ensures that learning compounds progressively. In the first semester, learners build a strong foundation by exploring how AI augments core business functions: accounting, economics, and marketing principles are all taught through the lens of AI tools in active commercial use. Data Analytics and Visualisation gives students early exposure to working with data, while The Art of Persuasive Communication develops strategic communication skills that underpin effective marketing. Skills attained in the first semester span both technical and professional domains, including generative AI prompt engineering, Python and R basics for data handling, market segmentation and positioning, and analytical reasoning. LinkedIn Learning certifications run in parallel, with recommended courses in SEO, content strategy, Google Analytics, and AI workflow automation. The Micro-Credential system operates on two tracks throughout all four semesters. The Semester-Embedded MCC track offers curated cross-domain courses for 2 credits at no extra cost. The Centre for Skills track gives learners free access to 100+ courses at their own pace, with no restrictions on the number of courses completed.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years (4 semesters). Live weekend classes with recorded access for flexible review.
Tuition Fee
The total programme fee is Rs 1,96,000. Learners can choose from three payment structures: semester-wise payments of Rs 49,000 per semester, yearly payments of Rs 98,000, or a one-time full payment of Rs 1,96,000 that attracts a 15% discount. An EMI option is available starting at Rs 8,417 per month with 0% interest through an education loan or financing arrangement. Additional fees apply beyond the core programme fee: students in India pay a one-time registration fee of Rs 2,500 and an examination fee of Rs 3,000 per year. SAARC-country students pay Rs 11,250 for registration and Rs 3,750 per year for examinations. International students pay a one-time registration fee of $150 and $50 per year for examinations.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
Learning in this programme combines live weekend instruction with recorded class access, allowing students with other commitments to maintain pace without missing content. The curriculum is built around a zero-theory-only philosophy: every course integrates hands-on work with AI tools, so learners apply concepts immediately. Over 30 AI tools are woven into coursework across all four semesters, building genuine tool proficiency alongside conceptual understanding. The Micro-Credential framework adds a layer of cross-domain enrichment: through the Semester-Embedded MCC, learners engage with curated advanced courses as part of their regular semester work; through the Centre for Skills, they explore any of 100+ courses at their own pace. LinkedIn Learning integration provides access to over 20,000 professionally curated courses included in the programme without additional cost. Faculty from JAIN, IITs, and IIMs teach core content, while mentors from Adobe, Microsoft, Meta, Flipkart, and Zeta bring current industry practice into every class. The Career Acceleration Program covers resume building, LinkedIn profile optimisation, interview preparation, soft skills development, business communication training, and career readiness guidance.
University Experience
JAIN (Deemed-to-be University) is accredited by NAAC with an A++ grade, placing it among India's highest-rated private universities. Its online programmes are UGC-entitled, meaning degrees carry the same recognition as those from traditional campus institutions. The university's Centre for Skills platform offers 100+ advanced-domain courses that supplement the formal degree. The online learning environment is designed to replicate and extend the benefits of campus study: live classes maintain interactive, collaborative energy while recorded access provides the flexibility working learners need. The programme's faculty draws on expertise from IITs, IIMs, and JAIN's own academic community, while industry mentors from leading technology and e-commerce companies ground learning in current practice. Graduates join a community represented by 100+ success stories across various MBA and BBA programmes, with alumni spanning roles in HR, finance, marketing, and accounting.
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About the University
Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation
#62
NIRF Overall Ranking
#84
NIRF Engineering Ranking
#73
NIRF Management Ranking
Affiliation & Recognition
UGC
NAAC
NBA
ISO
Career services
The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation
30LPA
Highest Package BTech
21.60LPA
Highest Package MBA
54.27%
BTech Placement Rate
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,86,200
₹ 1,96,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.